2028 is all about SENSORY
Ghurka Blazer No. 278 - designed and developed while on the team with Rina Sfalcin
Today I watched the WGSN Future Consumer 2028 roundtable about “The Restorers,” and one part had a direct connect with travel:
What if we thought about function not only in terms of what a product does, but how that function makes us feel?
WGSN talked about consumers pushing back against a “more is better” mindset and looking instead for products and experiences that feel restorative through sensory experience.
Much of the conversation centered around beauty and food + drink, but my mind usually goes to travel goods.
Travel can be inherently chaotic. Packing, commuting, airports, security, finding what you need while you're moving.
A better travel product isn't always the one with more features. It's the one that makes those little interactions feel easier and calmer.
The hand of a material, or a zipper that moves smoothly, a pocket exactly where you instinctively reach for it, an interior that makes packing feel intuitive rather than overwhelming.
None of those things sound revolutionary on their own. But together, they can completely change the experience of using a product.
At Form Space, we spend a lot of time thinking about function. This was a good reminder that sensory experience can be functional too.
In an increasingly overstimulated world, good design doesn't always need to give us more.
-Jessica Lee, Form Space Cofounder, Product Designer
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