You don't necessarily need to build an entirely new team to launch a new product category. But you do need the expertise.

You’re speaking our love language with this BoF article: “How to Launch New Categories Without Losing Your Way”

The outer-surface material on a handbag will change your BASE duty rate + more nuggets of wisdom!

Top 2 questions we get asked on Discovery calls

A “how it’s made” moment at Ghurka

Sometimes the best project deliverable we can recommend is pressing pause

Tie-dye hair on calf & shearling explorations

Our favorite booth at LP NYC

The deep importance of presentation within the design process

Some of our favorite brands from the 2026 TGA show

Finding more than just brands at the Travel Goods Association (TGA) show

Deep work vs the benefits of being in person

There’s always opportunities for learning across categories

WGSN insights on retail → with Asia leading the charge

In search of the best material libraries, in your own backyard

Repurposing wetsuit materials in Canada, and memories from a coastal upbringing

Radiant Earth!

Impact, washability, and aesthetics - how to approach when you need them all?

Only 3 in existence

Product Development insights